Facebook is forcing drag queens, performers, and other self-invented creatures to use their birth names, but such a policy enforces gender, parental expectations, family history, and culture. A name is not a person, nor is it simply a reference to that person; it is a description that influences behavior. Michel Foucault stated that “one cannot turn a proper name into a pure and simple reference. It has other than indicative functions; more than a gesture, a finger pointed at someone, it is the equivalent of a description” (105). If a name, rather than being a “reference” is a “description,” we need to ask ourselves what names describe.
I just liked a new Facebook page called, “Liking.” I liked it before I liked it and I still like it. You should like it too. Why not?
The “Like” button on Facebook has changed the verb. Before Facebook, “like” was a positive emotion one felt towards a person or object, but now “liking” means pressing a button. Doing so means you like something in the traditional sense, so the like button refers back to the furry and friendly emotion. The button hasn’t replaced the feeling, so there is no reason not to like it.