I just liked a new Facebook page called, “Liking.” I liked it before I liked it and I still like it. You should like it too. Why not?
The “Like” button on Facebook has changed the verb. Before Facebook, “like” was a positive emotion one felt towards a person or object, but now “liking” means pressing a button. Doing so means you like something in the traditional sense, so the like button refers back to the furry and friendly emotion. The button hasn’t replaced the feeling, so there is no reason not to like it.