Consider Your Audience: Using Digital Platforms to Give Writing Authentic Audience

Recently a professor told me to consider my audience. She said that my style was far too informal for a grad paper. I needed to consider what writing was appropriate for academic discourse. Academic discourse? Who did she think I was writing to? She was my only reader. I felt, then, that I could play around a bit with the essay form, experiment a little. I even included a couple of allusions that only she would understand. It did not work. She wanted me, I realized, to speak into an imaginary space where scholars speak, not to each other, but into an imaginary library.

In comparison, in another class, we formed workshops for the papers online, then posted our final papers in forums for everyone in the class to read, and finally presented our papers to the class in a mock-conference. At last, I was writing to a real audience and it made all the difference. In that paper, I also experimented with form, included jokes, and even wove in a couple of mysteries for the readers (since it was a class on mystery). My paper was academically rigorous, but it was also enjoyable. Some even said it was fun to read because I considered my audience, as I had been told all my school life to do, easier when the audience was a real audience instead of an imaginary one.

In the article “Clive Thompson on the New Literacy,” the author claims that the internet is not killing our ability to write, it is reviving it. People are writing more than ever before through email, text messages, Twitter, Facebook, and so on. More importantly, writers these days are more aware than ever of their audience. Before, people wrote for teachers and almost no one else. Now, Thompson says writers are composing for a wider range of purposes and readers and they are adapting tone and technique to the audience. In “CCCC Position Statement on Teaching, Learning, and Assessing Writing in Digital Environments”, the writer stresses that all writing is social. This was also true in the past; the difference now is that instead of writing for one person, the teacher, we are writing for our fellow students and possibly, as in this blog, others outside of the class and even outside of the university.

There has been a fundamental shift in the writing and learning process. Instead of doing research and composing only to prove something to a teacher, who presumably knows much more than the student and may have considered the issues in question, a student is sharing information, sharing their observations and insights with others in the class and, in turn, learning from them. It is the interaction, which is important. The digital age can create a revolution in academic writing. We do not have to write to an imaginary space called “academic discourse,” we can write for each other.

From the class blog, Twinada, for “Teaching Writing in the Digital Age” taught by Kory Lawson Ching Spring 2010 at San Francisco State University.

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